{"product_id":"flip-the-funnel-how-to-use-existing-customers-to-gain-new-ones-9780470487853","title":"Flip the Funnel: How to Use Existing Customers to Gain New Ones","description":"\u003cp\u003e • Author(s): Joseph Jaffe\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen you consider customer acquisition for your business, think about this question for a moment: how much of your sales come from repeat business versus first-time customers? Now contrast that against how much money you spend against each segment. If you are embarrassed by the gaping disconnect, don't worry; you are not alone. But what if you did something about it? What if you turned everything on its head and instead of ending with a customer purchase, you began with it? What if you focused the lion's share of your effort, energy, and budget on keeping customers versus attracting them? What if you could correct this imbalance and, in doing so, not only get your customers to keep coming back for more, but tell others to do so as well? \u003c\/p\u003e\u003cp\u003e Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in \u003ci\u003eLife After the 30-Second Spot and Join the Conversation, Flip the Funnel\u003c\/i\u003e brings you a radically new, radically common sense look at customer experience as the key to business success. \u003c\/p\u003e\u003cp\u003eGet ready to do a 180 on everything you thought you knew about marketing as \u003ci\u003eFlip the Funnel: \u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains how to cut your marketing budget and grow sales by focusing on what really matters-- your customers and employees\u003c\/li\u003e\n\u003cli\u003eOutlines the real role of social media\u003c\/li\u003e\n\u003cli\u003eReveals the hidden potential of influencers and evangelists \u003c\/li\u003e\n\u003cli\u003eIllustrates practical ways to use existing customers to reach out to new prospects\u003c\/li\u003e\n\u003cli\u003eShows how retention can be the new acquisition\u003c\/li\u003e\n\u003cli\u003eDemonstrates key ideas with rich, real-life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson \u0026amp; Johnson, Coca-Cola, and many, many more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Using his newly introduced \"flipped funnel\" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114428194967,"sku":"9780470487853","price":2156.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470487853.webp?v=1767269667","url":"https:\/\/atlanticbooks.com\/products\/flip-the-funnel-how-to-use-existing-customers-to-gain-new-ones-9780470487853","provider":"Atlantic Books","version":"1.0","type":"link"}