{"product_id":"flying-high-how-jetblue-founder-and-ceo-david-neeleman-beats-the-competition-even-in-the-worlds-most-turbulent-industry-9780471655442","title":"Flying High: How Jetblue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry","description":"\u003cp\u003e • Author(s): James Wynbrandt\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Transportation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003ePraise for Flying High \u003c\/p\u003e\u003cp\u003e\"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner.\"\u003cbr\u003e -Dave Sclair\u003cbr\u003e Publisher Emeritus, General Aviation News\u003c\/p\u003e \u003cp\u003e\"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success.\"\u003cbr\u003e -Howard J. Rubenstein\u003cbr\u003e President, Rubenstein Associates, Inc.\u003c\/p\u003e \u003cp\u003e\"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting.\"\u003cbr\u003e -Rinker Buck\u003cbr\u003e Aviation journalist and author, Flight of Passage: A Memoir\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114437271703,"sku":"9780471655442","price":2338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471655442.webp?v=1767269677","url":"https:\/\/atlanticbooks.com\/products\/flying-high-how-jetblue-founder-and-ceo-david-neeleman-beats-the-competition-even-in-the-worlds-most-turbulent-industry-9780471655442","provider":"Atlantic Books","version":"1.0","type":"link"}