{"product_id":"fmcg-selling-sales-12-8-9781841124612","title":"Fmcg Selling: Sales 12.8","description":"\u003cp\u003e • Author(s): Leo Gough\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eFast-track route to mastering the sophisticated and highly competitive world of FMCG selling\u003c\/li\u003e \u003cli\u003eCovers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues\u003c\/li\u003e \u003cli\u003eCase material from Proctor \u0026amp; Gamble, Coca-Cola and Pepsi, and Wal-Mart and Red Bull\u003c\/li\u003e \u003cli\u003eIncludes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs\u003c\/li\u003e \u003c\/ul\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45140919451799,"sku":"9781841124612","price":1006.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841124612.webp?v=1767285781","url":"https:\/\/atlanticbooks.com\/products\/fmcg-selling-sales-12-8-9781841124612","provider":"Atlantic Books","version":"1.0","type":"link"}