{"product_id":"focus-groups-a-practical-guide-for-applied-research-9781483365244","title":"Focus Groups: A Practical Guide for Applied Research","description":"\u003cp\u003e • Author(s): Richard A. Krueger\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003eThis updated edition of \u003cstrong\u003eFocus Groups: A Practical Guide for Applied Research\u003c\/strong\u003e walks readers step by step through the \"how-tos\" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The \u003cstrong\u003eFifth Edition\u003c\/strong\u003e is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.  \"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.\" \u003cbr\u003e ? --\u003cstrong\u003eTheresa Carilli\u003c\/strong\u003e\u003cem\u003e, Purdue University Calumet \u003c\/em\u003e\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":45034770989207,"sku":"9781483365244","price":10939.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781483365244.webp?v=1769211006","url":"https:\/\/atlanticbooks.com\/products\/focus-groups-a-practical-guide-for-applied-research-9781483365244","provider":"Atlantic Books","version":"1.0","type":"link"}