{"product_id":"focus-groups-theory-and-practice-9781452270982","title":"Focus Groups: Theory and Practice","description":"\u003cp\u003e • Author(s): David W. Stewart\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003eThe fully updated \u003cb\u003eThird Edition\u003c\/b\u003e of \u003cb\u003eFocus Groups: Theory and Practice \u003c\/b\u003eoffers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The \u003cb\u003eThird Edition \u003c\/b\u003ereflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":45032811102359,"sku":"9781452270982","price":7978.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781452270982.webp?v=1767142267","url":"https:\/\/atlanticbooks.com\/products\/focus-groups-theory-and-practice-9781452270982","provider":"Atlantic Books","version":"1.0","type":"link"}