{"product_id":"focused-choices-limitless-growth-how-constraining-and-integrating-strategic-decisions-leads-to-growth-9781119712060","title":"Focused Choices Limitless Growth: How Constraining and Integrating Strategic Decisions Leads to Growth","description":"\u003cp\u003e • Author(s): Marta Dapena-Baron\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Picture Strategy\u003c\/i\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e \u003cp\u003eStrategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e \u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e \u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\u003c\/li\u003e \u003cli\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUnlike many of its competitors, \u003ci\u003eBig Picture Strategy\u003c\/i\u003e does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45033083469975,"sku":"9781119712060","price":1580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119712060.webp?v=1769208991","url":"https:\/\/atlanticbooks.com\/products\/focused-choices-limitless-growth-how-constraining-and-integrating-strategic-decisions-leads-to-growth-9781119712060","provider":"Atlantic Books","version":"1.0","type":"link"}