{"product_id":"follow-the-feeling-branding-yourself-in-a-noisy-world-9781119600497","title":"Follow the Feeling: Branding Yourself in a Noisy World","description":"\u003cp\u003e • Author(s): Kai D. Wright\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFollow the Feeling, \u003c\/i\u003estrategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: \u003cb\u003ehow do you grow your brand in a noisy world? \u003c\/b\u003eAnalyzing 1,500 fast-growing brands from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner reveals five branding secrets--lexicon, audio, visuals, experience, and culture (LAVEC)--that will help you lean into the future without getting lost in data. \u003c\/p\u003e\u003cp\u003eStarting with behavioral principles rooted in economics and ending with a new systems-based approach calibrated for a hyper-connected audience, \u003ci\u003eFollow the Feeling\u003c\/i\u003e is a reminder that regardless of whether you're a startup, Fortune 500 company, non-profit, or even an individual, the most important indicator of brand value is simply how you make others feel. He wants to help you build a better brand; feelings are the blueprint. \u003c\/p\u003e\u003cp\u003eSharing research, case studies, strategy frameworks, and quick-start tips on how to grow brands using the LAVEC system, the book takes readers on a journey in discovering, envisioning, and implementing culturally-infectious branding strategies both observed in fast-growing companies and learned while advising brands from Bank of America \u0026amp; HP to Sean \"Diddy\" Combs \u0026amp; Megan Trainor. This book is full of secrets and shortcuts that will enable you and your team to use one branding system to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInvest time, energy, and resources in the parts of the brand that matter most\u003c\/li\u003e \u003cli\u003eEfficiently create and deploy a comprehensive brand strategy\u003c\/li\u003e \u003cli\u003eQuickly launch new brands or reboot existing brands for growth\u003c\/li\u003e \u003cli\u003eBuild tribes from audiences, consumers, clients, and partners\u003c\/li\u003e \u003cli\u003eLean into the convergence of communication, culture, digital, and technology\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eOffering a wittingly refreshing testament that brands are not built on data obsession, but rather, brands are built on customer obsession that starts with empathy towards communities, this book is a must-have resource for the entire organization, helping each team member unlock a growth path for your brand using the master key of feelings.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114440253591,"sku":"9781119600497","price":1770.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119600497.webp?v=1769206286","url":"https:\/\/atlanticbooks.com\/products\/follow-the-feeling-branding-yourself-in-a-noisy-world-9781119600497","provider":"Atlantic Books","version":"1.0","type":"link"}