{"product_id":"format-for-graphic-designers-9781474290630","title":"Format for Graphic Designers","description":"\u003cp\u003e • Author(s): Gavin Ambrose\u003cbr\u003e • Publisher: Bloomsbury Visual Arts\u003cbr\u003e • Publisher Imprint: Bloomsbury Visual Arts\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003eFrom traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, \u003ci\u003eFormat for Graphic Designers\u003c\/i\u003e guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.\u003c\/p\u003e","brand":"Bloomsbury Visual Arts","offers":[{"title":"Paperback","offer_id":45031443136663,"sku":"9781474290630","price":3415.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781474290630.webp?v=1769206751","url":"https:\/\/atlanticbooks.com\/products\/format-for-graphic-designers-9781474290630","provider":"Atlantic Books","version":"1.0","type":"link"}