{"product_id":"fortune-seekers-a-business-history-of-nattukottai-chettiars-9780670084869","title":"Fortune Seekers: A Business History of Nattukottai Chettiars","description":"\u003cp\u003e • Author(s): Raman Mahadevan\u003cbr\u003e • Publisher: Penguin Putnam Inc\u003cbr\u003e • Publisher Imprint: Penguin Putnam Inc\u003cbr\u003e • BISAC: Economic History\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNattukotai Chettiars were the most prominent business community from Tamil region and this book captures their spirit of enterprise that led many of them to seek their fortunes overseas. It's a story that connects South India, Burma, and South-East Asia across the Bay of Bengal and equally one that spans the British imperial era and that of the modern nation state.\u003c\/p\u003e\u003cp\u003eFor students of history, business, and for modern entrepreneurs, the book has valuable lessons on the importance of diversifying into promising investment opportunities and gauging the economic winds of change.\u003c\/p\u003e","brand":"Penguin Putnam Inc","offers":[{"title":"Hardcover","offer_id":45848272076951,"sku":"9780670084869","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780670084869.webp?v=1769297774","url":"https:\/\/atlanticbooks.com\/products\/fortune-seekers-a-business-history-of-nattukottai-chettiars-9780670084869","provider":"Atlantic Books","version":"1.0","type":"link"}