{"product_id":"found-money-simple-strategies-for-uncovering-the-hidden-profit-and-cash-flow-in-your-business-9780470483350","title":"Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business","description":"\u003cp\u003e • Author(s): Steve Wilkinghoff\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Corporate Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIF YOU'RE A small business owner, you're working hard and trying to do the right things while hoping that somehow your business will make enough money. But that approach puts your business in control of you and your life. You end up working too hard, laying it all on the line, and hoping to make just enough money to survive. \u003c\/p\u003e\u003cp\u003eBut it absolutely does \u003ci\u003enot\u003c\/i\u003e have to be that way. \u003ci\u003eYou\u003c\/i\u003e should be the one in control of your business and the financial results it creates. \u003ci\u003eYou\u003c\/i\u003e should decide how much money you want from your business and then create your business to fulfill that vision--to become a thriving and sustainable vehicle for your dream lifestyle. \u003c\/p\u003e\u003cp\u003eBut how do you get that kind of control? Where do you start? \u003ci\u003eFound Money\u003c\/i\u003e shows you how to get control, create specific financial results, decide what you want from your business, and then take specific steps to get there. Even if your business is doing well, it could still do better. \u003ci\u003eFound Money\u003c\/i\u003e shows you the connections between what happens in your business on a daily basis and the financial results it creates in the long term. \u003c\/p\u003e\u003cp\u003eWith the proven and effective strategies, tactics, and tools inside, you'll have the power to take control over your business and proactively create the financial results you want, using key elements such as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eTHE TRIPLE OVERLAP--\u003c\/b\u003ethe three things your business, every product, every service, and every customer must have in order for your business to actually make money\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCUSTOMER PROFITABILITY MAPPING--\u003c\/b\u003ea unique graphic method that instantly shows you which customers to focus on\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFOUND MONEY BREAKEVEN--\u003c\/b\u003eyou must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type, and characteristics of the customers, products, and services that will take you there\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePRICING BOOTCAMP--\u003c\/b\u003eit's essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace and why\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eQUICK-FAILING--\u003c\/b\u003e\u003ci\u003eFound Money\u003c\/i\u003e gives you the tools and encouragement to test new ideas and assess their impact on your financial results before making any major changes\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn addition to these five elements, \u003ci\u003eFound Money\u003c\/i\u003e shows you how to quickly gauge the financial performance of your small business--whether it's right on track or running off the rails--giving you the tools you need to chart a course to long-term sustainability and profitability.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114468761751,"sku":"9780470483350","price":1781.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470483350.webp?v=1767269721","url":"https:\/\/atlanticbooks.com\/products\/found-money-simple-strategies-for-uncovering-the-hidden-profit-and-cash-flow-in-your-business-9780470483350","provider":"Atlantic Books","version":"1.0","type":"link"}