{"product_id":"foundations-of-business-9780198849537","title":"Foundations of Business","description":"\u003cp\u003e • Author(s): Gillespie\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eEngaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students during their course and beyond. With a contemporary approach to the topic, iFoundations of Business\/i provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRich with international insights from the real world, this text is your key to gaining a holistic understanding of business and organizations in this modern world. Starting first by exploring the different types of organizations and their structures, you will then move on to explore the core aspects of a business--including marketing and accounting and finance--along with more people-centered issues like leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues including the competitive environment and the political, economic, social, and technological contexts in which businesses operate. \u003cp\u003e\u003c\/p\u003eIntricately interwoven throughout iFoundations of Business\/i is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a manager and discuss how you'd approach certain business challenges; develop your skills in analyzing business data; examine real-world business challenges from around the globe; and more. \u003cp\u003e\u003c\/p\u003ebThe following additional resources are also available to students: \/b\u003cbr\u003ePractitioner videos\u003cbr\u003eCareer insight videos\u003cbr\u003eShort (3-5 minute) video explanations of key concepts with further illustrative examples\u003cbr\u003eGuidance on answering the Business insight questions in the book\u003cbr\u003eA list of web links to the financial statements referenced in the book\u003cbr\u003eSkills set \u003cbr\u003eExemplar essays, and sample exam answers\u003cbr\u003eMultiple-choice questions\u003cbr\u003eFlashcard glossary \u003cp\u003e\u003c\/p\u003ebAdopting lecturers will have access to the following teaching support resources: \/b\u003cbr\u003eCase study updates \u003cbr\u003eGuidance on answering discussion questions from practitioner videos\u003cbr\u003eSeminar activities\u003cbr\u003eExample essay and examination questions\u003cbr\u003ePowerPoint slides \u003cp\u003e\u003c\/p\u003ebSelling Points\/b\u003cbr\u003e- The only book on the market to effectively bridge the gap between school and university-level education\u003cbr\u003e- Strongly supports the development of practical skills and highlights the relevancy of content to the world of work to help students better apply theory in practice and think to the future beyond their studies\u003cbr\u003e- Avoids the Western-bias present in some existing books through exploration of global companies and practices including entrepreneurship in Africa, Sony's Code of Conduct in Japan, the rise in food prices in Russia, and legislation in India limiting Chinese investments in Indian firms. This is evidenced through the Case Studies and Business Insights and also throughout the text itself.\u003cbr\u003e- Reflects a contemporary focus through exploration of current issues, better reflecting what businesses increasingly need to take into account in today's world \u003cp\u003e\u003c\/p\u003ebDigital formats and resources: \/b\u003cbr\u003eThis text is available for students and institutions to purchase in a variety of formats and is supported by online resources. \u003cp\u003e\u003c\/p\u003eThe enhanced e-Book gives students the flexibility to support their learning in ways that work best for them; embedded resources include practitioner interview videos, author videos that offer pithy explanations of key concepts, multiple-choice questions, a flashcard glossary and more.","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":45034206167191,"sku":"9780198849537","price":9668.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780198849537.webp?v=1769210324","url":"https:\/\/atlanticbooks.com\/products\/foundations-of-business-9780198849537","provider":"Atlantic Books","version":"1.0","type":"link"}