{"product_id":"four-pillars-of-politics-why-some-candidates-dont-win-and-others-cant-lead-9781498507240","title":"Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead","description":"\u003cp\u003e • Author(s): James T. Kitchens | Larry Powell\u003cbr\u003e • Publisher: Lexington Books\u003cbr\u003e • Publisher Imprint: Lexington Books\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003eJames T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46492328362135,"sku":"9781498507240","price":5326.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781498507240.jpg?v=1766352529","url":"https:\/\/atlanticbooks.com\/products\/four-pillars-of-politics-why-some-candidates-dont-win-and-others-cant-lead-9781498507240","provider":"Atlantic Books","version":"1.0","type":"link"}