{"product_id":"fourth-generation-r-d-managing-knowledge-technology-and-innovation-9780471240938","title":"Fourth Generation R\u0026d: Managing Knowledge, Technology, and Innovation","description":"\u003cp\u003e • Author(s): William L. Miller\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Corporate \u0026amp; Business History - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePraise for Fourth Generation R\u0026amp;D \"A sweeping and insightfulanalysis of an architecture for innovation in the knowledgeeconomy. Technologists, strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization.\" --John Seely Brown Chief Scientist, XeroxCorporation \"The new realities of competition beg a new approach toinnovation and R Fourth Generation R\u0026amp;D answers that challenge.With lucid arguments and detailed case studies, Fourth GenerationR\u0026amp;D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource--that's to say, every manager--will profitfrom this new understanding.\" Lawrence Wilkinson President, GlobalBusiness Network \"Fourth Generation R\u0026amp;D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation--and between tacit and explicit knowledge--arefundamental.\" --John Yochelson President, The Council onCompetitiveness\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201497129111,"sku":"9780471240938","price":15570.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471240938.webp?v=1767307396","url":"https:\/\/atlanticbooks.com\/products\/fourth-generation-r-d-managing-knowledge-technology-and-innovation-9780471240938","provider":"Atlantic Books","version":"1.0","type":"link"}