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Franchisesysteme im Zeichen der Globalisierung: Chancen und Risiken by Grass, Helmut

Franchisesysteme im Zeichen der Globalisierung: Chancen und Risiken

by Helmut Grass
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Book cover type: Paperback
  • ISBN13: 9783863410261
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Publication Date:
  • Pages: 62
  • Original Price: GBP 29.9
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Management

Im Zeichen der Globalisierung gewinnt das Franchising national wie auch international zunehmend an Einfluss. Im Jahr 2008 waren in Deutschland rund 450.000 Beschäftigte in der Franchise-Wirtschaft tätig. Der Umsatz stieg um 13 Prozent auf 47 Milliarden im Jahre 2008. Die Zahl der in Deutschland aktiven Franchisesysteme stieg um 40 auf 950 Franchisegeber. Immer mehr Gründer starten als Franchise-Partner in die Selbstständigkeit. Fast jede Gründung bedeutet auch, dass Arbeitsplätze geschaffen werden. Das Prinzip des Franchising ist auf Wachstum ausgerichtet und orientiert sich an der Homogenität der Märkte und weniger an den nationalen Grenzen. Die Globalisierung der Märkte bewirkt eine Intensivierung und räumliche Ausdehnung des Wettbewerbs. Diese Entwicklung beinhaltet eine Vielzahl von Möglichkeiten und Risiken aus der Sicht der Unternehmen. Die Möglichkeit trotz internationaler Konkurrenz im eigenen Markt wettbewerbsfähig zu bleiben und zugleich das Potenzial anderer Märkte zu nutzen, führt zu unterschiedlichen strategischen Aktivitäten der Unternehmen. Ziel dieser Studie ist, das Franchising als eine Möglichkeit einer erfolgreichen Internationalisierungsstrategie der Zukunft darzustellen. Verschiedene statistische Quellen untermauern den Erfolg des Franchising und viele Wirtschaftsprognosen verhei en den Franchisesystemen eine glänzende Zukunft. Aber was macht das Franchising so erfolgreich und einzigartig? Und welche Nebenbedingungen müssen erfüllt sein, damit ein Franchisekonzept nicht scheitert? Diese äu erst komplexen Fragen werden in dieser Studie ausführlich ausgearbeitet und zusätzlich anhand von zwei Fallbeispielen erläutert. Der Autor behandelt die Frage: Wie kann man mit möglichst wenig finanziellen Mitteln und geringen Risiken eine moderne und erfolgreiche Vertriebsstruktur aufbauen und was muss dabei berücksichtigt werden? Wir leben in einer Zeitphase des wirtschaftlichen Umbruches. Hervorgerufen durch ökonomische, ökologische und soziale Veränderunge

Helmut Grass, Dipl.-Kfm., wurde 1968 in Bregenz geboren. Nach seiner Berufsausbildung im Bereich Klima- und Kältetechnik in zwei Unternehmen der Branche, entschied sich der Autor, seine technischen Qualifikationen durch ein Studium im Bereich der Betriebswirtschaft zu ergänzen. Das Studium der Betriebswirtschaft schloss er im Jahre 2010 erfolgreich ab. Bereits während des Studiums sammelte der Autor umfassende praktische Erfahrungen mit Franchisesystemen. Verschiedene statistische Quellen untermauern den Erfolg des Franchising. Aber was macht das Franchising so erfolgreich und einzigartig? Diese Fragen und die Möglichkeit mit geringen monetären Mitteln ein einzigartiges Vertriebssystem am Markt zu etablieren motivierten den Autor, sich der Thematik des vorliegenden Buches zu widmen

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