{"product_id":"franchising-9781394243266","title":"Franchising","description":"\u003cp\u003e • Author(s): Joe Mathews\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Franchises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA no-nonsense, start-to-finish roadmap for aspiring franchisees\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Ultimate Guide to Franchising, \u003c\/i\u003e straight-shooting author Joe Mathews delivers a practical and hands-on \"how-to\" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk. \u003c\/p\u003e\u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAll the info you need to know about franchising before you start looking for the right fit\u003c\/li\u003e \u003cli\u003eStrategies for properly and fully investigating a franchise opportunity in your area\u003c\/li\u003e \u003cli\u003eTechniques for conducting proper diligence to determine a franchisor's skills and viability.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for budding entrepreneurs, founders, and other business-minded professionals, as well as employees, leaders, and suppliers to franchise brands who want a better understanding and appreciation for how franchising works, \u003ci\u003eThe Ultimate Guide to Franchising\u003c\/i\u003e will earn a place on the bookshelves of anyone serious about opening their own franchise as well as those who have already begun their franchising journeys.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45033127510167,"sku":"9781394243266","price":1881.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394243266.webp?v=1769209068","url":"https:\/\/atlanticbooks.com\/products\/franchising-9781394243266","provider":"Atlantic Books","version":"1.0","type":"link"}