{"product_id":"free-gift-inside-forget-the-customer-develop-marketease-9781841125466","title":"Free Gift Inside!!: Forget the Customer. Develop Marketease","description":"\u003cp\u003e • Author(s): Stephen Brown\u003cbr\u003e • Publisher: Capstone Pub.\u003cbr\u003e • Publisher Imprint: Capstone Pub.\u003cbr\u003e • Subject: General Books\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eHeretical\" - \u003ci\u003eHarvard Business Review\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"The finest writer in our field today\" - \u003ci\u003eJournal of Marketing\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Amusing and brilliant\" - Philip Kotler in \u003ci\u003eHBR\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFound it yet? Still looking, flicking, shaking? Wondering whether someone snaffled the free gift before you got here? Annoying, isn't it? Unsettling almost. Irritating to the point of infuriation, when you come to think about it.\u003c\/p\u003e \u003cp\u003eYou know, just because a book's called \u003ci\u003eFree Gift Inside!!\u003c\/i\u003e doesn't mean that it contains one. Whatever gave you that idea? What are you expecting to find, in any event? In addition to the free gift, that is. Another book about customer centricity? Yawn. A hymn to corporate social responsibility? Ho-hum. Lots of flow charts, bullet points, no-nonsense chapter summaries, and you-must-do-this-\u003ci\u003eright-now\u003c\/i\u003e-or-else recommendations? B-o-r-i-n-g. If that's what you want, then the copy-cat publications of the customer-led crew are right down the aisle. You're welcome to them.\u003c\/p\u003e \u003cp\u003eHowever, if you really want to know the secret of marketing success. If you're sick and tired of management by boxes and arrows. If you're happy to grapple with polysyllables, can live without one word sentences, and have had it up to here with excess exclamation points, then this is the book for you. Really!!!\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFree Gift Inside!!\u003c\/i\u003e won't transform your company or make you rich. But then none of the others will either, despite their extravagant claims to the contrary. With \u003ci\u003eFree Gift Inside!!\u003c\/i\u003e, however, you're absolutely, categorically, unconditionally guaranteed one thing for certain. An absolute, categorical, unconditional guarantee.\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45128456503447,"sku":"9781841125466","price":1595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841125466.webp?v=1767280042","url":"https:\/\/atlanticbooks.com\/products\/free-gift-inside-forget-the-customer-develop-marketease-9781841125466","provider":"Atlantic Books","version":"1.0","type":"link"}