{"product_id":"free-hand-new-typography-sketchbooks-9780500519523","title":"Free Hand New Typography Sketchbooks","description":"\u003cp\u003e • Author(s): Tokyo Genso\u003cbr\u003e • Publisher: Thames \u0026amp; Hudson Ltd\u003cbr\u003e • Publisher Imprint: Thames \u0026amp; Hudson Ltd\u003cbr\u003e • BISAC: [\"Graphic Arts - Illustration\"]\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTypography can embrace functions beyond the the purely communicative. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces.\u003c\/p\u003e\u003cp\u003eThis show- all tour through leading graphic designers' personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos. Arranged alphabetically, the world's most exciting designers and typographers-- including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi-- present a staggering range of ways to communicate with typography. More than 800 featured sketchbook pages reveal the designers' creative practices across diverse briefs, concepts, languages, and alphabets.\u003c\/p\u003e\u003cp\u003eThis rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practice this time- honored craft.\u003c\/p\u003e","brand":"Thames \u0026 Hudson Ltd","offers":[{"title":"Hardcover","offer_id":46468952653975,"sku":"9780500519523","price":2387.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780500519523.webp?v=1769307499","url":"https:\/\/atlanticbooks.com\/products\/free-hand-new-typography-sketchbooks-9780500519523","provider":"Atlantic Books","version":"1.0","type":"link"}