{"product_id":"free-how-todays-smartest-businesses-profit-by-giving-something-for-nothing-9781401310325","title":"Free: How Today's Smartest Businesses Profit by Giving Something for Nothing","description":"\u003cp\u003e • Author(s): Chris Anderson\u003cbr\u003e • Publisher: Hyperion - Acquired Assets\u003cbr\u003e • Publisher Imprint: Hyperion - Acquired Assets\u003cbr\u003e • BISAC: Industries - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Known as \"Freemium,\" this combination of free and paid is emerging as one of the most powerful digital business models. In \u003cem\u003eFree\u003c\/em\u003e, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers \u003cem\u003eand\u003c\/em\u003e businesses alike.\u003cbr\u003e \u003cbr\u003e In the twenty-first century, \u003cem\u003eFree\u003c\/em\u003e is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.\u003c\/p\u003e","brand":"Hyperion - Acquired Assets","offers":[{"title":"Paperback","offer_id":45355790401687,"sku":"9781401310325","price":1758.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781401310325.webp?v=1767309076","url":"https:\/\/atlanticbooks.com\/products\/free-how-todays-smartest-businesses-profit-by-giving-something-for-nothing-9781401310325","provider":"Atlantic Books","version":"1.0","type":"link"}