{"product_id":"friction-passion-brands-in-the-age-of-disruption-9781576878361","title":"Friction: Passion Brands in the Age of Disruption","description":"\u003cp\u003e • Author(s): Jeff Rosenblum\u003cbr\u003e • Publisher: powerHouse Books\u003cbr\u003e • Publisher Imprint: powerHouse Books\u003cbr\u003e • BISAC: Marketing - Multilevel\u003c\/p\u003e\u003cp\u003eEvery industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBrands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. \u003cp\u003e\u003c\/p\u003eFrictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth. \u003cp\u003e\u003c\/p\u003eThe authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.","brand":"powerHouse Books","offers":[{"title":"Hardcover","offer_id":45356050972823,"sku":"9781576878361","price":1758.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781576878361.webp?v=1769291870","url":"https:\/\/atlanticbooks.com\/products\/friction-passion-brands-in-the-age-of-disruption-9781576878361","provider":"Atlantic Books","version":"1.0","type":"link"}