{"product_id":"from-commodity-to-brand-9789363387256","title":"From Commodity To Brand","description":"\u003cp\u003e • Author(s): Nagessh Pannaswami\u003cbr\u003e • Publisher: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • Publisher Imprint: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • BISAC: Development - Economic Development\u003c\/p\u003e\u003cp\u003eEvery great brand begins with the courage to think differently Most commodity businesses stay invisible for life - not because they lack quality, but because they lack branding. This book reveals the truth most agencies won't tell you: it's not your product that's holding you back, it's your mindset. Learn how to escape price wars, win customer loyalty, and build a brand that makes the trade chase you. Nagessh Pannaswami once worked with the biggest agencies-until he realized they were never bult to serve the real builders of india owner-exanaged businesses. Today, as the founder of Curry Nation, he's helping commodity brands break free from mediocrity and become morikat icons. This book is his mission-to help your business become unforgetable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Gullybaba Publishing House Pvt Ltd","offers":[{"title":"Paperback","offer_id":48216976785559,"sku":"9789363387256","price":1509.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789363387256.webp?v=1788738919","url":"https:\/\/atlanticbooks.com\/products\/from-commodity-to-brand-9789363387256","provider":"Atlantic Books","version":"1.0","type":"link"}