{"product_id":"from-data-driven-to-people-based-marketing-successful-digital-marketing-strategies-in-a-privacy-first-era-9783952546932","title":"From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era","description":"\u003cp\u003e • Author(s): Marco Hassler\u003cbr\u003e • Publisher: Velyoo\u003cbr\u003e • Publisher Imprint: Velyoo\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWith First-Party Data, MarTech and Customer Centricity to Marketing on Steroids\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSucceeding in marketing in a cookieless world\u003c\/strong\u003e: From data-driven to people-based marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst-party data strategy\u003c\/strong\u003e: Creating a future-proof approach for acquiring consent and first-party data\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser profiles, customer data platforms \u0026amp; private identity graphs\u003c\/strong\u003e: The collection of user data and the cross-channel identification of users within the boundaries of data protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrchestrating journeys with always-on marketing programs\u003c\/strong\u003e: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.\u003c\/p\u003e","brand":"Velyoo","offers":[{"title":"Hardcover","offer_id":45414826606743,"sku":"9783952546932","price":3122.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783952546932.webp?v=1767920627","url":"https:\/\/atlanticbooks.com\/products\/from-data-driven-to-people-based-marketing-successful-digital-marketing-strategies-in-a-privacy-first-era-9783952546932","provider":"Atlantic Books","version":"1.0","type":"link"}