{"product_id":"from-harry-potter-to-the-wizarding-world-the-transfiguration-of-a-franchise-9781399548182","title":"From Harry Potter to the Wizarding World: The Transfiguration of a Franchise","description":"\u003cp\u003e • Author(s): Cassie Brummitt\u003cbr\u003e • Publisher: Edinburgh University Press\u003cbr\u003e • Publisher Imprint: Edinburgh University Press\u003cbr\u003e • BISAC: Film - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eHarry Potter \u003c\/i\u003efranchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the \u003ci\u003eHarry Potter \u003c\/i\u003etexts. This book centres around the 2010s, or the 'post-\u003ci\u003ePotter \u003c\/i\u003eera', a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the \u003ci\u003eHarry Potter \u003c\/i\u003eseries, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - J.K. Rowling's authorship, the website Pottermore, the 'Wizarding World of Harry Potter' theme parks, the Warner Bros. Studio Tour in Watford, the \u003ci\u003eFantastic Beasts \u003c\/i\u003efilms, and the stageplay \u003ci\u003eHarry Potter and the\u003c\/i\u003e \u003ci\u003eCursed Child \u003c\/i\u003e- to shine a spotlight on a franchise in flux.\u003c\/p\u003e","brand":"Edinburgh University Press","offers":[{"title":"Hardcover","offer_id":46288625795223,"sku":"9781399548182","price":9303.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781399548182.webp?v=1769199389","url":"https:\/\/atlanticbooks.com\/products\/from-harry-potter-to-the-wizarding-world-the-transfiguration-of-a-franchise-9781399548182","provider":"Atlantic Books","version":"1.0","type":"link"}