{"product_id":"from-ideas-to-iconic-brands-9789386867896","title":"From Ideas to Iconic Brands","description":"\u003cp\u003e • Author(s): Giles Lury\u003cbr\u003e • Publisher: Jaico Publishing House\u003cbr\u003e • Publisher Imprint: Jaico Publishing House\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspiring stories of 101 amazing brands that changed the world \u003cbr\u003e \u003cbr\u003e • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • Tupperware • Banana Republic and many more\u003cbr\u003e \u003cbr\u003e Inspiring stories to help you build a bigger, better, stronger brand\u003cbr\u003e \u003cbr\u003e A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. \u003cbr\u003e \u003cbr\u003e The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. \u003cbr\u003e \u003cbr\u003e Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a  fully-equipped toolbox for building a winning brand!\u003cbr\u003e \u003cbr\u003e Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.\u003c\/p\u003e","brand":"Jaico Publishing House","offers":[{"title":"Paperback","offer_id":45608668135575,"sku":"9789386867896","price":325.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789386867896.webp?v=1769294824","url":"https:\/\/atlanticbooks.com\/products\/from-ideas-to-iconic-brands-9789386867896","provider":"Atlantic Books","version":"1.0","type":"link"}