{"product_id":"from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy-brand-9780143463962","title":"From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up Into a Trustworthy Brand","description":"\u003cp\u003e • Author(s): Harsh Pamnani\u003cbr\u003e • Publisher: PRH INDIA LOCAL PRINT\u003cbr\u003e • Publisher Imprint: Penguin Business\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTransforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India's diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you want to understand how a start-up can transform into an iconic brand in India's diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.","brand":"PRH INDIA LOCAL PRINT","offers":[{"title":"Paperback","offer_id":46296415731863,"sku":"9780143463962","price":260.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780143463962.webp?v=1769304672","url":"https:\/\/atlanticbooks.com\/products\/from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy-brand-9780143463962","provider":"Atlantic Books","version":"1.0","type":"link"}