{"product_id":"fundamentals-of-marketing-9781910158982","title":"Fundamentals of Marketing","description":"\u003cp\u003e • Author(s): Geraldine\/ Hopkinson, Paul\/ Ng, Lai Hong Mckay\u003cbr\u003e • Publisher: Goodfellow Publishers Limited\u003cbr\u003e • Publisher Imprint: Goodfellow Publishers Limited\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marke\u003c\/p\u003e","brand":"Goodfellow Publishers Limited","offers":[{"title":"Paperback","offer_id":47889785716887,"sku":"9781910158982","price":4991.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781910158982.webp?v=1781177744","url":"https:\/\/atlanticbooks.com\/products\/fundamentals-of-marketing-9781910158982","provider":"Atlantic Books","version":"1.0","type":"link"}