{"product_id":"fundamentals-of-small-business-management-9798899619007","title":"Fundamentals of Small Business Management","description":"\u003cp\u003e • Author(s): Dr V. Ramanujam | Dr S. Pavithra\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnlock the Power of Possibility: \u003c\/strong\u003e Your Essential Guide to Small Business Success\u003c\/p\u003e\u003cp\u003eAre you ready to turn your entrepreneurial dreams into a thriving reality? Fundamentals of Small Business Management is your ultimate guide to starting, managing, and growing a successful small business in today's competitive landscape.\u003c\/p\u003e\u003cp\u003eWhether you're an aspiring entrepreneur, a student, or a small business owner looking to sharpen your skills, this comprehensive and accessible book walks you through every critical stage-from idea generation and feasibility analysis to crafting a winning business plan and securing funding. Gain practical insights into marketing, finance, human resources, and risk management tailored specifically for small enterprises.\u003c\/p\u003e\u003cp\u003eWhat sets this book apart is its real-world approach to the challenges and opportunities that entrepreneurs face. You'll learn: \u003c\/p\u003e\u003cp\u003e -\u0026gt; How to assess business ideas and develop a feasibility plan\u003c\/p\u003e\u003cp\u003e-\u0026gt; The key elements of an effective business plan\u003c\/p\u003e\u003cp\u003e-\u0026gt; Smart strategies for funding your startup\u003c\/p\u003e\u003cp\u003e-\u0026gt; Tools for managing risk and making ethical decisions\u003c\/p\u003e\u003cp\u003e-\u0026gt; Essential skills for marketing and managing a small business\u003c\/p\u003e\u003cp\u003ePacked with actionable advice, real-life examples, and step-by-step strategies, this book is more than a manual-it's a mentor in print. Whether you're starting from scratch or looking to improve an existing venture, this book gives you the confidence and tools to succeed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your future. Shape your destiny. Start your business journey today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46380645253271,"sku":"9798899619007","price":2179.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798899619007.webp?v=1768770202","url":"https:\/\/atlanticbooks.com\/products\/fundamentals-of-small-business-management-9798899619007","provider":"Atlantic Books","version":"1.0","type":"link"}