{"product_id":"fundraising-and-the-next-generation-tools-for-engaging-the-next-generation-of-philanthropists-9781118077023","title":"Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists","description":"\u003cp\u003e • Author(s): Emily Davis\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - Fundraising \u0026amp; Grants\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING AND THE NEXT GENERATION\u003c\/b\u003e\u003cbr\u003e Tools for Engaging the Next Generation of Philanthropists \u003c\/p\u003e\u003cp\u003eAs a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation. \u003c\/p\u003e\u003cp\u003eStarting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials\/Generation Y, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse social media as an entry point to new donors\u003c\/li\u003e \u003cli\u003eAsk the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability\u003c\/li\u003e \u003cli\u003eGive everyone in your organization--not just the board and staff leadership--a voice\u003c\/li\u003e \u003cli\u003eInvite the feedback of your donors, your \"junior\" staff, and your volunteers\u003c\/li\u003e \u003cli\u003eGo on a listening tour to pinpoint your organizational strengths and weaknesses\u003c\/li\u003e \u003cli\u003eGain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts\u003c\/li\u003e \u003cli\u003eExplore how your organization can better use the next generation of volunteers to support the mission of your organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMultigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114518044823,"sku":"9781118077023","price":4100.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118077023.webp?v=1767269790","url":"https:\/\/atlanticbooks.com\/products\/fundraising-and-the-next-generation-tools-for-engaging-the-next-generation-of-philanthropists-9781118077023","provider":"Atlantic Books","version":"1.0","type":"link"}