{"product_id":"fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers-9780471209874","title":"Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers","description":"\u003cp\u003e • Author(s): James M. Greenfield\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING FUNDAMENTALS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFundraising Fundamentals\u003c\/i\u003e is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses... my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven methods and techniques for running a successful annual giving campaign\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eLearn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with \u003ci\u003eFundraising Fundamentals\u003c\/i\u003e. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date\u003ci\u003e Second Edition\u003c\/i\u003e features key material on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to find likely first-time donors\u003c\/li\u003e \u003cli\u003eMembership organizations and donor clubs\u003c\/li\u003e \u003cli\u003eMethods of donor renewal, upgrading, and reward\u003c\/li\u003e \u003cli\u003eRecruiting and training volunteer solicitors\u003c\/li\u003e \u003cli\u003eMultimedia and Internet soliciting techniques \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114517618839,"sku":"9780471209874","price":5671.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471209874.webp?v=1767269789","url":"https:\/\/atlanticbooks.com\/products\/fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers-9780471209874","provider":"Atlantic Books","version":"1.0","type":"link"}