{"product_id":"game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests-9780470562239","title":"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests","description":"\u003cp\u003e • Author(s): Gabe Zichermann\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003eTV advertising has \"jumped the shark.\" Online advertising and marketing promises to fill the gap, but despite enthusiasm for buzz-generation and the value of social networks, no one has outlined a workable marketing model that actually leads to reliable revenue . . . until now. \u003c\/p\u003e\u003cp\u003eWritten by videogame innovator and entrepreneur Gabe Zichermann and writer Joselin Linder, \u003ci\u003eGame-Based Marketing\u003c\/i\u003e explores \"Funware,\" a new model for incorporating and leveraging games and game mechanics to reach today's customers. Behaviorally based, Funware will give you strategic insight into the deep-seated impulses and habits that drive our socially networked marketplace.\u003c\/p\u003e \u003cp\u003eIn this groundbreaking guide, you'll discover which game-based marketing programs have already generated millions in revenue and produced the world's most loyal and engaged customers. You'll get a firsthand look at how this powerful approach applies to the new world of social media. Most importantly, you'll see how to create game-based marketing plans that measurably increase both sales and profits.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGame-Based Marketing\u003c\/i\u003e gives you practical guidance on adding games and gaming concepts to your marketing toolbox, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHow to cut through the media noise to use games more effectively\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhy \"free to play\" designs are irresistible to customers and lead to long-term revenue\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to leverage the passive games people are playing every day without even realizing it\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to create virtual economies and link them to your real-world business objectives\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWho the different types of gamers are, and how to reach them--even when they're not \"intentionally playing\"\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to use games internally to motivate employees and boost sales\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to find the best game-based techniques for communicating with youth markets\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAnd much more\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with case studies from leading brands such as NBC, United Airlines, the U.S. Army, and more, \u003ci\u003eGame-Based Marketing\u003c\/i\u003e examines how Funware delivers results today and will be an integral marketing channel tomorrow. Use the tools in this book to reinvent your marketing strategy, or you might be out of the game altogether.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114527088791,"sku":"9780470562239","price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470562239.webp?v=1767269796","url":"https:\/\/atlanticbooks.com\/products\/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests-9780470562239","provider":"Atlantic Books","version":"1.0","type":"link"}