{"product_id":"game-changer-the-untold-story-of-nike-air-jordan-and-its-successful-marketing-9798223856573","title":"Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing","description":"\u003cp\u003e • Author(s): Davis Truman\u003cbr\u003e • Publisher: Vincenzo Nappi\u003cbr\u003e • Publisher Imprint: Vincenzo Nappi\u003cbr\u003e • BISAC: Basketball\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the untold secrets behind one of history's most successful marketing campaigns - the Nike Air Jordan and Michael Jordan partnership. In this captivating book, \u003cstrong\u003eGame Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing, \u003c\/strong\u003e you'll gain invaluable insights into effective marketing and brand storytelling. Reading this book will give you the competitive edge to create successful marketing campaigns. \u003c\/p\u003e\u003cp\u003eThe benefits of reading this book include the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHarness the power of effective brand storytelling to boost your marketing efforts \u003c\/li\u003e\n\u003cli\u003eUnderstand the inspiring journey of Nike Air Jordan and the challenges and triumphs it faced \u003c\/li\u003e\n\u003cli\u003eMaster the strategies behind one of the most successful marketing campaigns in history \u003c\/li\u003e\n\u003cli\u003eGain a deeper understanding of the impact of sports and popular culture \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInside the book, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA detailed exploration of the rise of the Air Jordan brand \u003c\/li\u003e\n\u003cli\u003eIn-depth analysis of the transformative partnership between Nike and Michael Jordan \u003c\/li\u003e\n\u003cli\u003eInsightful case studies and stories \u003c\/li\u003e\n\u003cli\u003eValuable lessons and marketing tips \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDon't miss out - buy now before the price changes! Unlock the secrets behind Nike Air Jordan and its incredibly successful marketing campaign with Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Vincenzo Nappi","offers":[{"title":"Paperback","offer_id":47595746099351,"sku":"9798223856573","price":1358.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798223856573.webp?v=1774990980","url":"https:\/\/atlanticbooks.com\/products\/game-changer-the-untold-story-of-nike-air-jordan-and-its-successful-marketing-9798223856573","provider":"Atlantic Books","version":"1.0","type":"link"}