{"product_id":"gamechanger-manifesto-9781105576263","title":"GameChanger Manifesto","description":"\u003cp\u003e • Author(s): Larry Popelka\u003cbr\u003e • Publisher: Lulu.com\u003cbr\u003e • Publisher Imprint: Lulu.com\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThe consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.\u003c\/p\u003e","brand":"Lulu.com","offers":[{"title":"Hardcover","offer_id":46866307580055,"sku":"9781105576263","price":3162.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781105576263.webp?v=1769981625","url":"https:\/\/atlanticbooks.com\/products\/gamechanger-manifesto-9781105576263","provider":"Atlantic Books","version":"1.0","type":"link"}