{"product_id":"games-user-research-methods-a-player-centered-toolkit-for-game-development-and-monetization-9798283910734","title":"Games User Research Methods: A Player-Centered Toolkit for Game Development and Monetization","description":"\u003cp\u003e • Author(s): Janne Tyni\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Social Aspects - Human-Computer Interaction\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre your game design decisions based on \u003cb\u003egut feelings\u003c\/b\u003e or \u003cb\u003esolid player evidence\u003c\/b\u003e? this book is your definitive guide to systematically understanding your players, enabling you to craft experiences they genuinely find engaging, intuitive, and fair. Move beyond assumptions and unlock the power of a comprehensive toolkit of player-centered research techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book teaches you to gather crucial behavioral and attitudinal data, choose the right methods for your questions, and apply insights ethically and effectively. Ground your design decisions-from core gameplay to monetization-in what players actually do, say, and think.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUNDERSTAND player behavior\u003c\/b\u003e through methods like telemetry and playtesting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCAPTURE player thoughts and feelings\u003c\/b\u003e using surveys, interviews, and focus groups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAPPLY expert review methods\u003c\/b\u003e for quick usability and accessibility audits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCHOOSE the right data collection tools\u003c\/b\u003e for your specific research questions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether solo dev, indie studio, or seasoned designer, this book helps you leverage player data to build more intuitive, engaging, and ultimately successful games.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46335458738327,"sku":"9798283910734","price":4004.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798283910734.webp?v=1768674981","url":"https:\/\/atlanticbooks.com\/products\/games-user-research-methods-a-player-centered-toolkit-for-game-development-and-monetization-9798283910734","provider":"Atlantic Books","version":"1.0","type":"link"}