{"product_id":"gen-z-and-the-future-of-food-9789819822614","title":"Gen Z and the Future of Food","description":"\u003cp\u003e • Author(s): Bogueva Diana\u003cbr\u003e • Publisher: World Scientific Publishing Company\u003cbr\u003e • Publisher Imprint: World Scientific Publishing Company\u003cbr\u003e • BISAC: Food Science - Food Safety \u0026amp; Security\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how Generation Z (born 1995-2010) is influencing and reshaping food systems based on health, sustainability and innovation. It uses original interviews with Gen Z representatives from Australia and beyond to examine their concerns about the environmental and health costs of food, industry practices and the need for transparency. Attitudes toward novel proteins, plant-based diets, cultured meat and seafood, insects, fungi and algae, precision fermentation, AI and other emerging technologies, and Gen Z's role in the global protein transition to 2050 are highlighted.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoing beyond nutrition, it unpacks Gen Z's ethical, emotional and identity-based connections to food. Designed for researchers, educators, policymakers and industry leaders, the book offers actionable insights on engaging Gen Z as consumers, cultural innovators and sustainability advocates, and considers the legacy they may leave for the future of food.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"World Scientific Publishing Company","offers":[{"title":"Hardcover","offer_id":47969169047703,"sku":"9789819822614","price":15300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789819822614.webp?v=1782920722","url":"https:\/\/atlanticbooks.com\/products\/gen-z-and-the-future-of-food-9789819822614","provider":"Atlantic Books","version":"1.0","type":"link"}