{"product_id":"generation-z-marketing-and-management-in-tourism-and-hospitality-the-future-of-the-industry-9783030706975","title":"Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry","description":"\u003cp\u003e • Author(s): Nikolaos Stylos\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eGeneration Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNikolaos Stylos\u003c\/b\u003e is Senior Lecturer\/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. \u003ci\u003eTourism Management, Journal of Travel Research, and Psychology \u0026amp; Marketing. \u003c\/i\u003eDr Stylos served as professional management consultant for a decade.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRoya Rahimi \u003c\/b\u003eis Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. \u003ci\u003eAnnals of Tourism Research, and International Journal of Contemporary Hospitality Management\u003c\/i\u003e. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBendegul Okumus\u003c\/b\u003e is Assistant Professor, University of Central Florida. Dr Okumus has authored\/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eSarah Williams\u003c\/b\u003e is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45277644456087,"sku":"9783030706975","price":13221.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030706975.webp?v=1769288857","url":"https:\/\/atlanticbooks.com\/products\/generation-z-marketing-and-management-in-tourism-and-hospitality-the-future-of-the-industry-9783030706975","provider":"Atlantic Books","version":"1.0","type":"link"}