{"product_id":"getting-heard-how-exposure-builds-an-audience-9798198141070","title":"Getting Heard: How Exposure Builds An Audience","description":"\u003cp\u003e • Author(s): Cullen Kehoe\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGetting Heard: How Exposure Builds An Audience\u003c\/b\u003e \u003ci\u003eFull Edition\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA complete framework for independent musicians who want to understand how audiences actually form - and what it takes to build one.\u003c\/p\u003e\u003cp\u003eWritten by a former record label founder, radio program director, and career musician, \u003ci\u003eGetting Heard\u003c\/i\u003e makes the case that talent and visibility are two separate problems, and that most musicians spend their careers solving only one of them. The book lays out the exposure equation, walks through every major pathway for getting music in front of listeners - live performance, broadcast, media coverage, advertising, distribution, public relations, and word of mouth - and shows how those pathways work together as a system.\u003c\/p\u003e\u003cp\u003eThis is not a social media guide. It is not a list of tips. It is a sustained argument, built from decades of industry experience, about why the fundamentals of getting heard have not changed across a century of shifting technology - and what a musician who understands those fundamentals can do that others cannot.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGetting Heard\u003c\/i\u003e is the second book in a three-part series. The first, \u003ci\u003eShowing Up\u003c\/i\u003e, is about the commitment to participate. The third, \u003ci\u003eIt's a Coin Flip\u003c\/i\u003e, is an honest accounting of what following this path actually costs and produces over a career.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890831310999,"sku":"9798198141070","price":2091.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198141070.webp?v=1781181515","url":"https:\/\/atlanticbooks.com\/products\/getting-heard-how-exposure-builds-an-audience-9798198141070","provider":"Atlantic Books","version":"1.0","type":"link"}