{"product_id":"getting-to-aha-why-todays-insights-are-tomorrows-facts-9781619617728","title":"Getting to Aha!: Why Today's Insights Are Tomorrow's Facts","description":"\u003cp\u003e • Author(s): Darshan Mehta\u003cbr\u003e • Publisher: Lioncrest Publishing\u003cbr\u003e • Publisher Imprint: Lioncrest Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe amount of information and analytics provided by today's digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn Getting to Aha!, \u003cstrong\u003eDarshan Mehta\u003c\/strong\u003e explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers' behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you're a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Paperback","offer_id":45128615592087,"sku":"9781619617728","price":1222.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781619617728.webp?v=1767904428","url":"https:\/\/atlanticbooks.com\/products\/getting-to-aha-why-todays-insights-are-tomorrows-facts-9781619617728","provider":"Atlantic Books","version":"1.0","type":"link"}