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Gezondheidslogo's op eten by Hans Dagevos, Ellen Van Kleef

Gezondheidslogo's op eten

by Hans Dagevos , Ellen Van Kleef
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Book cover type: Paperback
  • ISBN13: 9789086861361
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Brill Wageningen Academic
  • Publisher Imprint: Brill Wageningen Academic
  • Publication Date:
  • Pages: 152
  • Original Price: USD 80.0
  • Language: Dutch
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Customs & Traditions

Gezondheidslogo's hebben een snelle opmars gemaakt in het supermarktschap. Het "Ik Kies Bewust"-logo en het "Gezonde Keuze Klavertje" zijn de twee gezondheidsvignetten die we sinds enkele jaren in Nederland kennen. Ze zijn te vinden op de voorkant van de verpakking van voedingsmiddelen en bijna niet meer over het hoofd te zien bij het doen van boodschappen. Gezondheidslogo's informeren consumenten in ��n oogopslag over gezonde voeding. Logo's wensen te helpen om gezonder te eten in tijden dat steeds meer mensen dikker worden. Ook moeten ze behulpzaam zijn om voedingsproducenten te stimuleren hun levensmiddelen gezonder te maken. Maar beantwoorden de gezondheidslogo's aan deze verwachtingen? Zijn logo's onbetwistbaar functioneel aan "de gezonde zaak"? Zowel hun recente en resolute opkomst in de voedingsmarkt als de toegedichte positieve invloed op het gezondheidsvraagstuk geven aanleiding gezondheidlogo's nader onder de loep te nemen. De verkenningen in dit boek stellen zich vragen bij wijze van routebeschrijving. Bereikt de aangeboden informatie de consument? Leiden logo's naar gezond voedingskeuzegedrag? Worden consumenten op het verkeerde been gezet door gezondheidslogo's op de verpakking van frisdrank of mayonaise? Zetten gezondheidslogo's bedrijven aan tot innovatie in de richting van gezondere voedingsmiddelen? Dragen gezondheidslogo's bij aan de verbetering van de volksgezondheid? In Gezondheidslogo's op eten wordt het terrein van gezondheidslogo's op diverse manieren bewandeld en belicht. De auteurs doen op aantrekkelijke en toegankelijke wijze verslag van hun bevindingen. Dit boek biedt informatie en inspiratie aan professionals en studenten in beleid, wetenschap, voorlichting en bedrijfsleven met belangstelling voor ontwikkelingen op het gebied van gezondheidsinformatie op eten.

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