{"product_id":"global-and-transnational-business-strategy-and-management-9780470851265","title":"Global and Transnational Business: Strategy and Management","description":"\u003cp\u003e • Author(s): George Stonehouse\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThis extensively revised and updated second edition of \u003ci\u003eGlobal and Transnational Business\u003c\/i\u003e, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.  \u003c\/p\u003e\u003cp\u003ePresented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45203090342039,"sku":"9780470851265","price":6932.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470851265.webp?v=1767307845","url":"https:\/\/atlanticbooks.com\/products\/global-and-transnational-business-strategy-and-management-9780470851265","provider":"Atlantic Books","version":"1.0","type":"link"}