{"product_id":"global-marketing-and-advertising-understanding-cultural-paradoxes-9781529732504","title":"Global Marketing and Advertising: Understanding Cultural Paradoxes","description":"\u003cp\u003e • Author(s): Marieke K. De Mooij\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45030019006615,"sku":"9781529732504","price":7770.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529732504.webp?v=1767896541","url":"https:\/\/atlanticbooks.com\/products\/global-marketing-and-advertising-understanding-cultural-paradoxes-9781529732504","provider":"Atlantic Books","version":"1.0","type":"link"}