{"product_id":"global-mobile-media-9780415469180","title":"Global Mobile Media","description":"\u003cp\u003e • Author(s): Gerard Goggin\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGerard Goggin has produced an incisive and penetrating overview of the world according to mobiles. Covering sight, sound and status, plus a host of other issues, he provides a provocative analysis of how mobile communication gadgets come to play such a prominent role in our lives. Any scholar of New Media will want to read this book\u003c\/strong\u003e - \u003cem\u003eJames Katz, Department of Communication, Rutgers University, USA\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWith billions of users worldwide, the cell phone is not only a successful communications technology; it is also key to the future of media. \u003cem\u003eGlobal Mobile Media\u003c\/em\u003e offers an overview of the complex topic of mobile media, looking at the emerging industry structures, new media economies, mobile media cultures and network politics of cell phones as they move centre-stage in media industries.\u003c\/p\u003e \u003cp\u003eThe development, adoption and significance of cell phones for society and culture have been registered in a growing body of work. Where existing books have focused on communication, and on the social and cultural aspects of mobile media, \u003cem\u003eGlobal Mobile Media\u003c\/em\u003e looks at the media dimensions. Goggin provides a pioneering yet measured evaluation of how cell phone corporations, media interests, users and policy makers are together shaping a new media dispensation. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eGlobal Mobile Media\u003c\/em\u003e successfully places new mobile media historically, socially and culturally in a wider field of portable media technologies through extensive case studies, including: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ethe rise of smartphones, with a detailed discussion of the Apple iPhone and how it has catalysed a new phase in convergent media, audiences and innovation\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ethe new agenda in cultural politics and media policy, featuring topics such as iPhone apps and control, mobile commons, and open mobile networks\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ea succinct map of the political economy of mobile media, identifying key players, patterns of ownership and control, institutions, and issues\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ea critical account of cell phones' involvement in and contribution to much-discussed new forms of production and consumption, such as user-generated content, p2p networks, open and free source software networks\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ean anatomy of how cell phones relate to other online media, particularly the Internet and wireless technologies.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cem\u003eGlobal Mobile Media\u003c\/em\u003e is an engaging, accessible text which will be of immense interest to upper-level undergraduates, postgraduates and researchers in Communication Studies, Cultural Studies and Media Studies, as well as those taking New Media courses.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45235658653847,"sku":"9780415469180","price":3478.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415469180.webp?v=1769210463","url":"https:\/\/atlanticbooks.com\/products\/global-mobile-media-9780415469180","provider":"Atlantic Books","version":"1.0","type":"link"}