{"product_id":"global-strategies-in-retailing-asian-and-european-experiences-9780415644297","title":"Global Strategies in Retailing: Asian and European Experiences","description":"\u003cp\u003e • Author(s): John Dawson\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLarge and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases.\u003c\/p\u003e\u003cp\u003eThe managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored.\u003c\/p\u003e\u003cp\u003eFeaturing in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, \u003cem\u003eGlobal Strategies in Retailing\u003c\/em\u003e explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236385054871,"sku":"9780415644297","price":13697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415644297.webp?v=1769212813","url":"https:\/\/atlanticbooks.com\/products\/global-strategies-in-retailing-asian-and-european-experiences-9780415644297","provider":"Atlantic Books","version":"1.0","type":"link"}