{"product_id":"global-strategy-in-the-service-industries-dynamics-analysis-growth-9781138927933","title":"Global Strategy in the Service Industries: Dynamics, Analysis, Growth","description":"\u003cp\u003e • Author(s): Mario Glowik\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobal service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. \u003c\/p\u003e\u003cp\u003eFocusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.\u003c\/p\u003e\u003cp\u003eWritten by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries. \u003c\/p\u003e","brand":"T\u0026F","offers":[{"title":"Paperback","offer_id":45091372105879,"sku":"9781138927933","price":4750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138927933.webp?v=1769204301","url":"https:\/\/atlanticbooks.com\/products\/global-strategy-in-the-service-industries-dynamics-analysis-growth-9781138927933","provider":"Atlantic Books","version":"1.0","type":"link"}