{"product_id":"globalization-oral-performance-and-african-traditional-poetry-9783319750781","title":"Globalization, Oral Performance, and African Traditional Poetry","description":"\u003cp\u003e • Author(s): Abdul-Rasheed Na'allah\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave Pivot\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book discusses globalization trends and influences on traditional African oral literary performance and the direction that Ilorin oral art is forced to take by the changes of the twenty-first century electronic age. It seeks a new definition of contemporary African bourgeois in terms of their global reach, imitation of foreign forms, and collaboration with the owners of primary agencies. Additionally, it makes a case that African global lords or new bourgeoisie who are largely products of the new global capital and multinational corporations' socio-political and cultural influences fashion their tastes after Western cultures as portrayed in the digital realm.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbdul-Rasheed Na'Allah\u003c\/b\u003e is Vice-Chancellor, Chief Executive Officer, and Professor of English and Comparative Literature at Kwara State University, Nigeria. He is co-author of \u003ci\u003eIntroduction to African Oral Literature and Performance\u003c\/i\u003e (2005), and author of \u003ci\u003eAfricanity, Islamicity and Performativity: Identity in the House of Ilorin\u003c\/i\u003e (2009), \u003ci\u003eAfrican Discourse in Islam, Oral Traditions, and Performance\u003c\/i\u003e (2010), and \u003ci\u003eCultural Globalization And Plurality: Africa and the New World\u003c\/i\u003e (2011).\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45275716976791,"sku":"9783319750781","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319750781.webp?v=1769283714","url":"https:\/\/atlanticbooks.com\/products\/globalization-oral-performance-and-african-traditional-poetry-9783319750781","provider":"Atlantic Books","version":"1.0","type":"link"}