{"product_id":"go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-supply-chain-logistics-saas-revenue-9798993159027","title":"Go to Market Like You Mean It: The Tactical Field Guide for Scaling Supply Chain \u0026 Logistics SaaS Revenue","description":"\u003cp\u003e • Author(s): Mir Meridian Press | Nick Costides\u003cbr\u003e • Publisher: Mir Meridian Press\u003cbr\u003e • Publisher Imprint: Mir Meridian Press\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eScaling a supply chain and logistics SaaS company past founder-led sales is not a sales problem. It is a system problem.\u003c\/p\u003e\u003cp\u003eMost founders try to fix it with better reps, sharper pitches, or more outbound. None of that works until the underlying system works. Ideal customer profile. Messaging that holds in someone else's mouth. A sales process with real exit criteria. Pricing that qualifies buyers. Revenue operations that give you numbers you can trust.\u003c\/p\u003e\u003cp\u003eGO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling Supply Chain \u0026amp; Logistics SaaS Revenue is the operating playbook for CEOs, founders, and sales leaders at logistics and supply chain SaaS companies between $3M and $50M ARR who need a motion their team can run without them.\u003c\/p\u003e\u003cp\u003eThis Industry Edition adapts the core framework for the realities of selling into logistics: skeptical operator buyers, long integration horizons, careful procurement cycles, and champions who must defend you internally against CIOs, CFOs, and the operators who use your product at two in the morning when something breaks.\u003c\/p\u003e\u003cp\u003eInside you will find: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA 30-day plan to install a RevOps backbone\u003c\/p\u003e\u003cp\u003eA behavioral ICP framework tuned to logistics buyer archetypes\u003c\/p\u003e\u003cp\u003eThe Industry Relay method for outbound that actually gets replies in this industry\u003c\/p\u003e\u003cp\u003eThe Unit of Value Test for pricing logistics SaaS beyond per-seat models\u003c\/p\u003e\u003cp\u003eA framework for earning operator trust in AI-accelerated GTM\u003c\/p\u003e\u003cp\u003eNineteen chapters covering ICP, messaging, outbound, pricing, RevOps, hiring, forecasting, and reporting\u003c\/p\u003e\u003cp\u003eMore than thirty-six companion worksheets and templates\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith a foreword by Nick Costides, retired Global President of Information Technology at UPS, this is a working reference for founders who want to stop selling with personality and start selling with a system.\u003c\/p\u003e\u003cp\u003eIf your sales motion depends on you being on every call, this book is for you.\u003c\/p\u003e","brand":"Mir Meridian Press","offers":[{"title":"Hardcover","offer_id":47883033149591,"sku":"9798993159027","price":2588.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798993159027.webp?v=1781098949","url":"https:\/\/atlanticbooks.com\/products\/go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-supply-chain-logistics-saas-revenue-9798993159027","provider":"Atlantic Books","version":"1.0","type":"link"}