{"product_id":"go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-supply-chain-logistics-saas-revenue-9798993159072","title":"Go to Market Like You Mean It: The Tactical Field Guide for Scaling Supply Chain \u0026 Logistics SaaS Revenue","description":"\u003cp\u003e • Author(s): Nick Costides | John Braze | Mir Meridian Press\u003cbr\u003e • Publisher: Mir Meridian Press\u003cbr\u003e • Publisher Imprint: Mir Meridian Press\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf your CRM feels active but your forecast still surprises you every quarter, this book is for you.\u003c\/p\u003e\u003cp\u003eThe RevOps and Sales Enablement field guide for B2B SaaS founders selling into freight, 3PL, brokerage, warehousing, last-mile, TMS, WMS, and supply chain visibility. Same proven system as the original \u003ci\u003eGo to Market Like You Mean It\u003c\/i\u003e, for the buyers, integration realities, and longer cycles of this industry.\u003c\/p\u003e\u003cp\u003eForeword by Nick Costides, retired UPS President and principal at Curated Network.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInstall in 30 days: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA behavioral ICP that finds the shippers, carriers, brokers, and 3PLs who buy fast and pay full price\u003c\/li\u003e\n\u003cli\u003eOutbound that gets past the \"we already have a TMS\" reflex\u003c\/li\u003e\n\u003cli\u003eA sales process built for long cycles and pilot-to-production handoffs\u003c\/li\u003e\n\u003cli\u003ePricing that holds against procurement\u003c\/li\u003e\n\u003cli\u003eA weekly RevOps cadence that makes the forecast something you actually trust\u003c\/li\u003e\n\u003cli\u003eA hiring scorecard so your next AE doesn't take 18 months to ramp\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is a system drawn from hundreds of CEO strategy sessions. Process before technology. Always.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho this is for: \u003c\/b\u003e B2B SaaS founders, CEOs, and sales leaders in supply chain, logistics, freight, and fulfillment between $3M and $50M ARR. Investors and operating partners evaluating portfolio GTM maturity.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho this is not for: \u003c\/b\u003e Anyone hunting for a content marketing course, a sales training manual, or a brand design guide. Founders who refuse to use a CRM.\u003c\/p\u003e\u003cp\u003eEvery chapter ends with frameworks, worksheets, and AI-enabled tools you can run this week. No filler. No brochure speak. The kind of book you mark up, hand to your VP of Sales, and reference at every Monday pipeline review.\u003c\/p\u003e\u003cp\u003eMost supply chain SaaS startups do not fail because the product is wrong. They fail because effort has no system behind it. This book installs the system.\u003c\/p\u003e\u003cp\u003eGet the book. Get to work.\u003c\/p\u003e","brand":"Mir Meridian Press","offers":[{"title":"Paperback","offer_id":47892684341399,"sku":"9798993159072","price":1428.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798993159072.webp?v=1781188210","url":"https:\/\/atlanticbooks.com\/products\/go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-supply-chain-logistics-saas-revenue-9798993159072","provider":"Atlantic Books","version":"1.0","type":"link"}