{"product_id":"going-global-enterprise-02-02-9781841123165","title":"Going Global: Enterprise 02.02","description":"\u003cp\u003e • Author(s): Roger Cartwright\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: International - General\u003c\/p\u003e\u003cp\u003eFast track route to mastering globalization and successfully managing global expansion  \u003c\/p\u003e\u003cp\u003eCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P\u0026amp;O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45201376084119,"sku":"9781841123165","price":1089.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841123165.webp?v=1767667898","url":"https:\/\/atlanticbooks.com\/products\/going-global-enterprise-02-02-9781841123165","provider":"Atlantic Books","version":"1.0","type":"link"}