{"product_id":"going-viral-zombies-viruses-and-the-end-of-the-world-9780813593142","title":"Going Viral: Zombies, Viruses, and the End of the World","description":"\u003cp\u003e • Author(s): Dahlia Schweitzer\u003cbr\u003e • Publisher: Rutgers University Press\u003cbr\u003e • Publisher Imprint: Rutgers University Press\u003cbr\u003e • BISAC: Film - Genres - Horror\u003c\/p\u003e\u003cp\u003eOutbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From \u003ci\u003e28 Days Later\u003c\/i\u003e to \u003ci\u003e24\u003c\/i\u003e to \u003ci\u003eThe Walking Dead\u003c\/i\u003e, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eGoing Viral\u003c\/i\u003e, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. \u003cp\u003e\u003c\/p\u003e Looking at everything from\u003ci\u003e I Am Legend \u003c\/i\u003eto \u003ci\u003eThe X Files\u003c\/i\u003e to \u003ci\u003eWorld War Z\u003c\/i\u003e, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. \u003ci\u003eGoing Viral\u003c\/i\u003e thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. \u003cp\u003e\u003c\/p\u003e Supplemental Study Materials for \"Going Viral\" https: \/\/www.rutgersuniversitypress.org\/going-viral-dahlia-schweitzer \u003cbr\u003e Dahlia Schweitzer- Going Viral: https: \/\/www.youtube.com\/watch?v=5xF0V7WL9ow","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46311493795991,"sku":"9780813593142","price":3598.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780813593142.webp?v=1767702613","url":"https:\/\/atlanticbooks.com\/products\/going-viral-zombies-viruses-and-the-end-of-the-world-9780813593142","provider":"Atlantic Books","version":"1.0","type":"link"}