{"product_id":"google-an-attempt-to-define-the-market-9786209800979","title":"Google - An attempt to define the market","description":"\u003cp\u003e • Author(s): Maria Littau\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Political Economy\u003c\/p\u003e\u003cp\u003eThis paper examines the market definition of multi-sided markets for the purpose of an initial assessment of a dominant market position, illustrated by the practical example of the universal search engine Google. To date, there are no suitable methods for defining the market scope of multi-sided markets. The author of this paper therefore presents a modified demand-side market concept in the form of a questionnaire, which takes into account the interdependence of markets by examining the effects of indirect network effects on switching costs. This provides the user with a qualitative framework that enables them to gain an overview of how multi-sided markets function and the competitive relationships within them, from which competition policy implications can then be derived. The practical application of the modified demand-side market concept to the universal search engine Google has shown that the company is subject to competitive pressure and therefore does not hold a dominant market position.\u003c\/p\u003e","brand":"Our Knowledge Publishing","offers":[{"title":"Paperback","offer_id":47775522783383,"sku":"9786209800979","price":5122.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786209800979.webp?v=1777990864","url":"https:\/\/atlanticbooks.com\/products\/google-an-attempt-to-define-the-market-9786209800979","provider":"Atlantic Books","version":"1.0","type":"link"}