{"product_id":"google-and-the-culture-of-search-9780415883016","title":"Google and the Culture of Search","description":"\u003cp\u003e • Author(s): Ken Hillis\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhat did you do before Google?\u003c\/em\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eThe rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that \u003ci\u003eeverything\u003c\/i\u003e that matters is now on the Web, and \u003ci\u003eshould\u003c\/i\u003e, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of search technology's broader implications for knowledge production and social relations, the authors shed light on a culture of search in which our increasing reliance on search engines influences not only the way we navigate, classify, and evaluate Web content, but also how we think about ourselves and the world around us, online and off. \u003c\/p\u003e\u003cp\u003eKen Hillis, Michael Petit, and Kylie Jarrett seek to understand the ascendancy of search and its naturalization by historicizing and contextualizing Google's dominance of the search industry, and suggest that the contemporary culture of search is inextricably bound up with a metaphysical longing to manage, order, and categorize all knowledge. Calling upon this nexus between political economy and metaphysics, \u003ci\u003eGoogle and the Culture of Search \u003c\/i\u003eexplores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236065861783,"sku":"9780415883016","price":4068.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415883016.webp?v=1769211798","url":"https:\/\/atlanticbooks.com\/products\/google-and-the-culture-of-search-9780415883016","provider":"Atlantic Books","version":"1.0","type":"link"}