{"product_id":"graphic-design-thinking-beyond-brainstorming-9781568989792","title":"Graphic Design Thinking: Beyond Brainstorming","description":"\u003cp\u003e • Author(s): Ellen Lupton\u003cbr\u003e • Publisher: Princeton Architectural Press\u003cbr\u003e • Publisher Imprint: Princeton Architectural Press\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A 'must have' in the design arsenal.\"--Cat Normoyle, Professor of Graphic Design, East Carolina University \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Provides enough thinking techniques to break out of even the worst creative rut.\"--\u003ci\u003eCreative Woman's Circle\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with \u003ci\u003eThinking with Type\u003c\/i\u003e, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePresents a wide range of methods applicable to any brainstorming scenario.\u003c\/b\u003e\u003cbr\u003e- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form\u003cbr\u003e- From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods\u003cbr\u003e- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIncludes discussions with leading professional designers.\u003c\/b\u003e Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.","brand":"Princeton Architectural Press","offers":[{"title":"Paperback","offer_id":45030158041239,"sku":"9781568989792","price":1756.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781568989792.webp?v=1769205285","url":"https:\/\/atlanticbooks.com\/products\/graphic-design-thinking-beyond-brainstorming-9781568989792","provider":"Atlantic Books","version":"1.0","type":"link"}